Introduction to Employer Branding

Duration: 1 hour

• What is employer branding?
• Why is employer branding crucial for the company's success?
• Examples of effective employer branding campaigns

Analysis of Current Employer Image

Duration: 1.5 hours

• Methods of assessing the current employer image
• Tools and techniques for data collection (surveys, interviews, social media analysis)
• Case study: Practical examples of analysis

Creating an Employer Branding Strategy

Duration: 2 hours

• Defining company values and mission
• Segmentation of target groups (potential employees, current employees, alumni)
• Planning employer branding campaigns

Implementation and Communication

Duration: 2 hours

• Utilizing social media and other communication channels
• Brand ambassador programs and storytelling
• Implementation of internal communication strategy

Monitoring and Evaluation

Duration: 1 hour

• Methods for monitoring the effectiveness of employer branding actions
• Analysis of results and adaptation of strategy
• Tools for continuous monitoring of the employer's image

Summary and Q&A

Duration: 0.5 hours

• Key takeaways from the training
• Question and answer session
• Individual consultations

What Participants Will Gain:

• Ability to conduct an analysis of the employer's image
• Knowledge of creating and implementing effective employer branding strategies
• Tools for monitoring and evaluating actions in the field of employer branding
• Practical examples and case studies that can be applied in their organization