Effective Digital Marketing and Utilization of Social Media.
To be agreed upon.
To be agreed upon.
510 zł + VAT
8h
Nieznany
To be agreed upon.
To be agreed upon.
510 zł + VAT
8h
INTERMEDIATE
Who is this training for?
Specjalista ds. Marketingu
Przedsiębiorcy
What will you learn from our training?
The training is intended for marketing specialists, marketing managers, owners of small and medium-sized businesses, and anyone who wants to increase their online presence and the effectiveness of social media campaigns. Participants will gain practical skills in planning, implementing, and monitoring marketing campaigns in the digital environment.
Training Agenda
Introduction to Digital Marketing
Duration: 1 hour
- What is digital marketing?
- Main channels and tools of digital marketing
- Current trends in online marketing
Digital Marketing Strategy
Duration: 1.5 hours
- Creating a digital marketing strategy
- Market segmentation and defining target groups
- Planning marketing campaigns
Utilizing Social Media
Duration: 2 hours
- Social media platforms: How to choose the right ones for your company?
- Creating engaging content on social media
- Managing advertising campaigns on social media
Analytics and Campaign Monitoring
Duration: 2 hours
- Introduction to analytical tools (Google Analytics, Facebook Insights)
- Tracking and analyzing campaign results
- Optimizing campaigns based on collected data
Practical Exercises and Case Studies
Duration: 1.5 hours
- Working on real case studies
- Creating and optimizing campaigns on social media platforms
- Discussion on results and conclusions
Summary and Q&A
Duration: 0.5 hours
- Key takeaways in the field of digital marketing and social media
- Question and answer session
- Individual consultations for participants
What Participants Will Gain:
- Ability to create and implement digital marketing strategies
- Knowledge on effectively using social media in marketing campaigns
- Tools for analyzing and optimizing marketing campaigns
- Practical experience in working on real marketing projects
